Infoblox IQ

Adopt Gen AI to assist BloxOne users with configuration and understanding security events using natural language.

Our journey with Dazzle Company was more than a rebrand; it was a strategic orchestration of innovation and elegance in the tech digital realm. Dazzle Company, a pioneer in cutting-edge tech solutions, needed a visual identity that echoed its forward-thinking ethos. Through meticulous collaboration and design ingenuity, we unveiled a brand identity that not only mirrored their technological prowess but also conveyed a sense of elegance and reliability.

Duration

Digital Marketing

Team

1 Senior UX designer
2 Product Managers
Engineering team
Data Scientists

IMPACT

150+

Users adopted Bloxy in the first 3 months of launch

24%

Reduced Customer Support Tickets Related to configuration issues


3x

Faster to learn new features

PROBLEM

Many users struggle with debugging/troubleshooting and configuration problems.

Most support questions are about debugging / troubleshooting (70-80%), and configuration questions account for 20-30% of the queries.

Configuration help related questions can aid novice users during initial setup and summarize Help Documents within our platform.

-> How might we adopt Gen AI technologies to help BloxOne users overcome technical challenges more effectively?

STRATEGY

An AI chat assistant that uses gen AI to deliver fast, context-aware guidance, helping users resolve technical challenges.

We decided to implement an AI chat assistant within the BloxOne platform that leverages gen AI to help users overcome technical challenges more effectively. The assistant delivers concise, context-aware guidance, surfaces relevant configurations, and provides clear next steps, reducing troubleshooting time and improving user confidence across key workflows.

Network (and)or Security: Role-Based Daily Task

We realized these key daily tasks for Network and Security personas (blue cards) could serve as prompts in the AI assistant, enabling users to jump-start their workflows with a single click and receive immediate, context-aware assistance.

Response Pattern

DESIGN

Moderated Usability testing with 17 BloxOne customers

Research Goals:

  • Testing the usability and usefulness of the proposed features so that we can iterate on the initial PoC.

  • Understanding whether the proposed design provides enough guidance on what users can search for.

Key Insights

Navigating to the context and viewing Bloxy's responses while simultaneously performing actions was the most valuable feature.

Users liked how AI assists them to fix misconfigurations and not makes conclusion by itself.

Users desire the ability to visit previous chats for similar issues.

DESIGN

  1. Preference for Tabular Data Over Text-Heavy Information

USER INSIGHT

Users found the text-heavy bullets overwhelming and prefer a clearer, more structured tabular format for quickly understanding high-level information.

BEFORE

Data was presented in bullet points, making it hard to read and quickly scan through.

Previous Design
AFTER

Data is displayed in a tabular format, making it easier to skim and copy efficiently.

New Design
  1. Displaying a clear CTA with suggested remediation steps

USER INSIGHT

Most participants expect the AI assistant to be a better search and an easy way to seek quick answers.


We recommend concise answers, highlighting the most critical content while displaying clear CTAs or suggested remediation steps for quick action.

BEFORE

Text-heavy, step-by-step solutions without CTAs

Previous Design
AFTER

CTA buttons are introduced, allowing users to instantly access the relevant context for each step.

New Design
  1. Enhancing User Control with Flexible Configuration Options

USER INSIGHT

Users expressed discomfort with buttons that implied automatic changes without visibility or control. They wanted the ability to review recommendations, understand the impact, and adjust configurations before committing.

BEFORE

The "Resolve" button implied immediate configuration changes. No flexibility in adjusting configuration settings, limiting their control to Yes/No choices.

Previous Design
AFTER

The "Resolve" button was replaced with "Review," allowing users to assess recommendations first. Flexibility in adjusting configuration settings

New Design

FINAL DESIGN

Introducing Infoblox IQ

  1. Step-by-Step Configuration Guide

Bloxy enhances user experience by offering clear, intuitive CTAs that guide users directly to the relevant pages, modals, or forms. This allows for seamless navigation, ensuring users can quickly access the exact context they need without unnecessary clicks or confusion, speeding up workflows and improving overall efficiency.

  1. Seamless Misconfiguration Resolution Wizard

From the logo's dynamic geometry to the color palette's vibrancy, each element of the Dazzle Company branding was crafted with purpose. Our approach blended sleek, modern design with a touch of sophistication, creating an identity that seamlessly resonates with both tech enthusiasts and corporate partners.

Explore the tangible results of the Dazzle Company rebranding. Witness increased brand recognition, heightened engagement, and a positive impact on market perception. Dazzle Company now stands as a beacon in the tech industry, symbolizing not only advanced technology but also a commitment to elegance in every solution.

© Jiyoon Ko, 2026

© Jiyoon Ko, 2026

© Jiyoon Ko, 2026